This course provides a foundation for marketers and young professionals seeking to understand the core principles of digital marketing and those looking to use this knowledge to works in this fast growth and exciting field.
An overview of today’s digital marketing landscape
Guidance on how to build an effective digital marketing plan
Best practices for various platforms and sub-sets of digital marketing
Descriptions of key digital marketing concepts, and terminology
The entire course is spread across 16 weeks. Here is what you learn week by week.
Week 0: Understanding the Digital Marketing Landscape
Week 1: Social Media Marketing 1 (Twitter Focus)
Week 2: Social Media Marketing 1 (Facebook Focus)
Week 3: Blogging
Week 4: Email Marketing
Week 5: Content Marketing
Week 6: Search Engine Optimization (SEO)
Week 7: Search Engine Optimization (SEO)
Week 8: Social Media Marketing 2 (Google+ Focus)
Week 9: Social Media Marketing 2 (Pinterest and Instagram focus)
Week 10: Social Media Marketing 2 (YouTube and LinkedIn focus)
Week 11: Social Media Marketing 2 (Micro Video Focus)
Week 12: Search Engine Marketing (SEM)
Week 13: Search Engine Marketing (SEM) – Display Advertising Fundamentals
Week 14: Mobile Marketing
Week 15: Digital Analytics
Week 16: Bringing It All Together
Q & A / Problem Solving
You will submit all your queries via email to mail [a] mclass.co and receive a response via email or phone.
4-Months Digital Marketing Program is designed for beginners who are looking for a comprehensive introduction to digital marketing and also for professionals who are looking to make a switch to digital marketing.
The course is organized into separate units to make it easy for you to pick and choose the topics that are most interesting and useful for you.
The course covers the industry trends, concepts and terminology you need to understand before you even begin learning specific parts of digital marketing. It will also provide best practices based on platforms and digital marketing sub-topic. Gradually the course will help you become familiar with the tools and processes to get started with digital marketing efforts for your business or the company you work for.
If you apply yourself well, we are confident that you will find the learning experience useful!
The units, lessons and activities in the course build on each other, so, although not a requirement, we recommend that you proceed with them in order they come to you. 4-Months Digital Marketing Program was created for marketers and professionals who are new to digital marketing, your familiarity with course content prior to starting will impact how hard the lessons are for you.
This course has 16 modules, and each module should take you no more than 2-4 hours a week – including the time it takes to complete the activities. But this again depends on your familiarity with course content prior to starting the course.
Our resident expert Mohit Pawar is available to students throughout the duration of Digital Marketing Program. You can also check out the resources section (only for registered students) of the site for guidance.
Completion of the course and the activities require an internet-enabled device and an open mind
Apply to the digital marketing jobs or showcase your newly acquired knowledge and skills to get a raise. You can also work on growing your business using your digital marketing expertise.
For any questions, write to mail [at] mclass.co
Mohit Pawar is your course leader.
He is an experienced digital marketer who have consulted with Fortune 500 brands and also worked with leading Indian brands in the field of digital marketing strategy.
He is the co-author of “India 2014: New Information and Cultural Insights Entrepreneurs Need to Start a Business in India.”
An enthusiastic public speaker, he speaks at conferences and conducts digital marketing workshop across India.
Interesting Tidbits: In 2006, Mohit was one of the first 100 Indians users of Twitter.
Fee for 16-week long fully online program is ₹ 35,000/-
(To be paid in advance).
To enroll, Go to payments page for info about how to pay and get started.
For any questions write to: mail [at] mclass.co
Digital Marketing is the buzz word for innovative companies across the world. Indian companies are also waking up to this reality now.
I happened to attend the program on Digital Marketing conducted by Mohit Pawar and found it to be very useful. It helped me understand digital marketing ecosystem. I was also able to learn how to use digital marketing to promote a brand.
– Vivek Yadav, George Brown College, Canada
It was a really great learning experience we had during the course.
Hardik Patel, Mumbai
Any more questions? Send an email to mail [at] mclass.co or Go to payments page for info about how and where to pay for the program of your choice.
Contact us to kick things off. This will be more fun than you think!