Here is the proposed schedule for the October 2015 group of digital marketing intensive.
Schedule of Digital Marketing Intensive (October 2015 Group)
(Week 1) Oct 18: Intro to digital marketing, digital marketing landscape and overview of digital marketing and what you are going to learn – COMPLETED.
(Week 2) Oct 25:Website Optimization and Landing Pages, Landing Page Optimization
(Week 3) Nov 1: Search Engine Optimization
(Week 4) Nov 8: 1-on-1 Discussions
(Week 5) Nov 15: Blogging
(Week 6) Nov 22: Email List Building / Lead Generation
(Week 7) Nov 29: Email Marketing
(Week 8) Dec 6: Inbound Marketing
(Week 9) Dec 13: 1-on-1 Discussions.
(Week 10) Dec 20: Content Marketing. COMPLETED
Year End Break
(Week 11) Jan 10: Social Media Marketing – Organic
(Week 12) Jan 17: Social Media Marketing – Paid
(Week 13) Jan 24 Using Videos for Marketing and Lead Generations
(Week 14) Jan 31 Search Engine Marketing (with Google Adwords)
(Week 15): 1-on-1 / Group Discussions
(Week 16) Feb 14: Search Engine Marketing (with Google Adwords)
(Week 17) Feb 21: Web Analytics (Measuring your digital marketing)
(Week 18) Feb 28: Growth Hacking
(Week 19) 1-on-1 / Group Discussions
(Week 20) Mar 13: Conversion Rate Optimization
(Week 21) Mar 20: Planning and Executing Your Digital Marketing Campaign
(Week 22) Mar 27: Work together to create a custom roadmap for you.
This is a tentative schedule shared to understand the flow, subject to change based on student and learning needs.